While your friends are posting Saturday afternoon pool party pictures, you can spruce up your profile and present images of yourself being presented with awards and accolades. When your buddies Tweet about their last hot date, you can engage in polite and informed conversations on professional topics with like minded people already in the workforce. Whether it be Google+, Linkedin, Blogger, or a myriad of other social media sites, creating a professional, intelligent presence for yourself will put you WAY ahead of the competition when it comes time to compete for a new job.
And, the BEST reason to brand yourself online? Because those who are competing with you for that next job are already DOING IT!
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